When Do You Ask For A Refund?


Have you ever asked to have your money refunded after buying something online? Do you do this often? What are the reasons you've asked for refunds? Savvy marketers will try to find out why without making you feel you should not have asked. This would be valuable information to them. Anyone selling on the internet should be willing to have a fair and prompt refund policy. To back up their products and claims without hesitation. It is especially important to do with online sales since the transaction is done without being able to "read" the salesperson and operation face to face.

Fairness and ethical behavior goes both ways. Due to the fact that online info products and downloadable software are easy to copy and "keep" while also obtaining a refund, the buyer kind of has a special "burden of honor" too. I have asked for refunds when a product was totally misrepresented and poorly done. Inone instance the video and audio courses were sold as being"convenient and viewable anytime and anyplace". Turns out it was a convenience for the marketer since you had to view them from his site, and you guessed it, the site was very, very S-L-O-W.If I buy something costly and you sell me like that, I want to download and OWN it.

Another time I went through an ebook that had not been cheap to buy and it just didn't contain too much I didn't already know. I was just about to ask for a refund (and no,I don't do that often, only a few times EVER) when I decided to look again at the ads that made me bite on the offer. The seller had not misrepresented anything. And his offer and presentation were not "junky". I simply had learned more about the subject than I thought and hadn't realized it. Good for me! The additional value for methen became studying what was very good ad copy. I didn't ask for that refund.

A common situation you may find yourself in is not being ready for the level of material you are reading. A little more study at the basic level and perhaps simply putting the material away until you are ready may be the answer. Some advanced topics will not make sense without base knowledge. Due to the vast scope of some subjects it might be hard to cover it in one product or course series.

Don't hesitate to ask for a refund if you truly feel the product was misrepresented. Educate that marketer about what you feel was wrong. If they don't improve, they deserve to give all their money back. Just don't be one of those awful people who buys an expensive product KNOWING they are going to ask for a refund. That's the same as stealing and is unethical. If we want the convenience and gratification of being able to immediately download what we have purchased to continue, we can't bleed the online merchants dry.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More E-Commerce Information:

Related Articles

Are You Making These E-Commerce Excuses? (part 2)
Last time, we started to take a look at the most common reasonswhy most people don't make progress on their e-commerce andInternet marketing goals. Today, we continue the discussion.
Web Users Crave Familiarity
The sad truth is, general Web users would love it if all our sites looked like Amazon.com.
Web Store - Why Do You Need One?
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet.
E-commerce Software That Will Safeguard Your Business against Fraud
Fraud is a huge issue when it comes to the Internet, and if you operate an e-commerce website then it should be one of your main concerns. Your potential customers will not want to buy from you unless they feel 100% certain that their information is encrypted and secure and that their credit card numbers will not be stolen in the order process.
The Clickbank Crash of 2003: Lessons Learned
I had a rude awakening recently. I checked the days worth of sales from one of my sites and there were none.
Turn Your Rusty Junk Into eBay Gold
Often times people to stop to realize the income potential of their "junk". And, when they DO decide it might be worth selling, they never give eBay a second thought.
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two
Why time spent on your site is importantAll websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure.
How To Implement E-Business Solutions Successfully
Pitfalls of E-business solutions installation processA large distribution company has decided to use a new online supply chain management solution. The people - those who were supposed to use the system - were quite skeptic about the ability of the system, as they did not have enough knowledge and had very little or no training in using a similar system.
How To Accept Credit Cards Without a Merchant Account
To increase sales on your website, you must accept credit cards. To process credit cards, you could apply for a merchant account through your bank or other financialinstitution.
Grow Your Business Using B2B Emarketplace - Part I
If you are a small to medium size company and selling or planning to sell products and services over the Net and still did not try out emarketplaces, you are simply loosing a great opportunity!Research firm eMarketer predicts that worldwide B2B ecommerce revenues will surpass US$ 1.4 trillion by the end of 2003.
The Internet Challenge
In spite of the increasing attention on how the Internet is changing the business landscape, many small business owners are still struggling to understand its influence. But unlike the ceaseless blinking of the home VCR, the impact of the Internet cannot be ignored.
What Does It Take to Make Money Online?
What a loaded question! Let's narrow that down a bit and take it from the perspective of someone who wants to work from home and make money online in a home business. That will make it an easier question to answer.
Cheap Cigarettes, Discount Tobacco and Cigars Online - Is It Legal?
Many people online today still believe that buying tobacco products via the Internet is an experience that is doomed to failure. Either, the package will go astray, or the HM Customs and Excise storm troopers will smash down the door and abseil from the roof to collect the pennies that they are allegedly due for "tax evasion".
Ten Reasons Why Online Surveys Are The Future of Marketing
Customers are tough cookies. They're extremely media awareand increasingly cynical - it's a clever marketeer who canget under their skin.
The Essential Christmas Web-store Makeover
Ten great tips to turn online holiday shoppers into eagerbuyers - and satisfied customers.When meeting potential clients, you wouldn't dream ofshowing up late in a mismatched outfit, hair disheveled,with food on your tie and no business card, would you? Andif they asked for testimonials or explanations about yourcompany policies you'd hardly say, "Sorry, I don't give outthat information.
How To Sell Your Products Online?
E-commerce is gaining pace! Research firm eMarketer predicts that2003 will see online sales reaching US $58.2 billion excludingtravel.
The Internet and Customer Care: Aid or Anarchy?
It was reported in 'Marketing' magazine this month, that Britain is becoming a "disaffected nation", with each adult apparently making an average of 12 complaints to service providers each year, based on a "Service in Britain" survey by ASR (Andrew Smith Research). In response to the rise of the 'assertive consumer', brands are endeavouring to make sure 'good customer service' is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems.
eCommerce, How Much Does It cost?
Making profits with your existing website design or creating a new online store can be exciting, affordable and most of all; rewarding. Mmmm .
How E-commerce Web Site Design Differs From Normal Web Design
When it comes to e-commerce everything is a little bit different, even the web site design for an e-commerce site as compared to a normal web design. If you are interested in developing an e-commerce site, then it is important to learn about the differences between the two types of website designs and how you can design the best e-commerce website with your resources.
Database: The Secret of Success
BENEFITS OF A DATABASEBy maintaining your list as a database, you can segment in many ways for targeting. Targeting improves the productivity of your offers.