Creativity Management - Working From Real Life

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Working from real life

There are a number of reasons why working from real life generates better ideas than fiction or mental invention. Supporting arguments include:

a) Mental invention is one of the least successful idea types. Random event with previous knowledge, solution spotting and need spotting are far more successful.

b) The best ideas come from those people who have the most tacit knowledge - those that have had a life long interest in many subjects.

c) Truffaut said that his ideas derive 20% autobiography, 20% from newspapers, 20% from interpersonal interaction, 20% from fiction.

d) The best ideas derive from intellectual cross-pollination, networks and collaboration.

e) Though idea generation is a cognitive activity, you cannot separate the idea from its influences.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Creativity Information:

Related Articles

Stress VS Creativity
Now when I use the term "creativity", I mean the kind of states of mind and body where thoughts and ideas flow freely; where there is a STREAM of data information that comes clearly from a very different place than one might normally inhabit and which translates smoothly and perfectly into colours, visions, sounds, patterns, movements, actions and resolutions.These are very beautiful states, very precious; this flow of "creativity" is nourishing, enlivening and one can do so many things for a long time without feeling in the slightest bit tired; when it is done, one is happy, very much at peace and delighted, too.
Creativity Management - The Value Of An Idea?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
Tapping into Your Super Creative Power
Do you consider yourself creative? How about super creative? Most people may not think of themselves as creative, but I believe that everyone has the potential for great creativity. They just need a little understanding and practice.
Take Time To Think
I recently saw a program on television wherein the participants discussed the degree to which present day computer technology has contributed to our economy, well-being and our ability to communicate. They pointed out the many ways that this technology was already obsolete and that further refinements will impact our future in ways we dare not imagine.
10 Ways to Thrive as a Creative Artist
1. Connect with your DREAM - Indulge yourself in a vision of the bigger picture and get out of the mire of self-doubt, details and challenges of today.
Story and Screenplay Structure
Structure is beneficial to creative output in a number of ways. There are at least two types of structure, work processes and frameworks:a) Work processes such as incremental production produce more output than a "do your best" approach.
Seeing Problems From Their Creative Side
Did you know that winning actually puts less wear and tear on the body than worrying? And did you know that you could worry yourself sick to the point that you'll end up in a hospital bed? And that, depending on the severity of the problem, when it becomes chronic and acceptable mode of conduct, it could lead to options beyond hospitalization? It could very well lead to imprisonment or interment!Dr. Charles H.
Creativity, Innovation, and Market Performance
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
10 Tools for Dealing with Criticism and Rejection
Ouch! Whether it's feedback we've asked for, an unsolicited remark called out from the audience or a simple "no" result of an audition or submission process, criticism and rejection are a huge part of our lives as creative artists.Sometimes we're so fearful of being criticized or rejected that we keep our creativity bottled up and don't let it out.
How To Get In The Zone And Blast Your Marketing To A Higher Level
This may come as a surprise..
The Power Of Your Intuition
We all have enormous reserves of mental capacity that we habitually fail to use. There is no problem that we cannot solve, no obstacle we cannot overcome, and no goal we cannot achieve when we learn to use the incredible power of our mind to its full capacity.
Recharge Your Battery
It was 4:15PM on a Thursday when I arrived at the hair salon to get my haircut. My hair appointment was at 5PM but I arrived there quite early.
5 Ways to Enhance Your Creativity
We're born creative. However, this innate characteristic becomes buried as we get older.
Five Basic Steps to Benefit from Your Creativity
The ability to exercise your creativity is even more important for you than you probably think. Why? First, your creativity tremendously contributes to your self-actualization, which is essential for you to feel satisfied with your life and be happy.
The Secret of Intuitive Intelligence
The word intuition comes from the Latin word intueri, meaning "to look within." Webster defines it as "the power or facility of attaining direct knowledge without evident rational thought.
A Question of Time and Memory
I have been struck recently by a number of questions which have found their way into my mind. One of these is the question of memory.
Mindfulness and Creativity: The Wow of Wonder
You are so creative.Don't deny it.
How To Let The Subconscious Mind Do The Creative Work
From time immemorial mankind has wished for an Aladin's lamp, which would make wisheds come true.The closest thing to this magic lamp is the subconscious mind.
How Logic Puzzles Can Help You Become a Better Problem Solver
I have to admit that I am a confirmed puzzle-head. I love crosswords, acrostics, and cryptograms.
The Healing Powers of Journaling
For the past several years, I have found joy working as a motivational writer and speaker. One of my greatest passions has been the gift of sharing my deep love and respect for the written word.
>