Creativity Management - Working From Real Life

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Working from real life

There are a number of reasons why working from real life generates better ideas than fiction or mental invention. Supporting arguments include:

a) Mental invention is one of the least successful idea types. Random event with previous knowledge, solution spotting and need spotting are far more successful.

b) The best ideas come from those people who have the most tacit knowledge - those that have had a life long interest in many subjects.

c) Truffaut said that his ideas derive 20% autobiography, 20% from newspapers, 20% from interpersonal interaction, 20% from fiction.

d) The best ideas derive from intellectual cross-pollination, networks and collaboration.

e) Though idea generation is a cognitive activity, you cannot separate the idea from its influences.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Creativity Information:

Related Articles

Improvisation in Life and the Arts: What I learned from Free Play by Stephen Nachmanovitch
Can you be an artist while you're washing the dishes?In this article I share some of my learning and impressions from a chapter of the exceptional book, "Free Play", by Stephen Nachmanovitch.This subtitle of this book, "The Power of Improvisation in Life and the Arts", speaks of bringing the improvising we do as creative artists into our daily routines and interactions.
10 Ways To Boost Your Creativity
Creativity is your birthright - but can often be hidden in the everyday. To facilitate your personal development and self growth, here are some creativity tips you can use to resurrect, refresh and enhance your creative faculties.
Riches Through Creative Thinking!
When solving problems after you have exhausted the normal means of coming up with the solution, think in terms of unorthodox methods. Vary your thinking and try to solve the problems by creating something completely new and irrelevant.
Top Five Journal Exercises
Keeping a journal is a form of creative expression that enhances the creativity coaching process. Keeping a journal develops emotional awareness, reinforces self-esteem and aids in problem-solving.
Think Orange! Creativity and the Sacral Chakra
Wouldn't it be wonderful if you could just flick a switch and turn on your creativity? Sadly, at times, tapping into your creativity can feel like trying to squeeze water from a stone. The good news is, there are ways of encouraging creativity and one of these ways is through balancing your sacral chakra.
Mindfulness and Teaching: Lessons From Dynamic English
Back in 1983, I was hired to teach English in rural northern Japan. I had no experience teaching, and didn't speak a work of Japanese.
In between Luck & Effort
I have one magical thought, lets see it more closely. Just look around & try to find out peoples who are successful, in sense of reality, with no efforts.
How You Can Improve Your Creativity - What You Need to Know
Would you like to enhance your creativity? Do you think that increased creativity is something that would improve your life?Before you answer yes or no to that question, take some time to explore what the word "creativity" means to you.If you think that creativity is something that you only need if you're an artist, while you happen to be a middle-manager in a corporation, you may decide that increased creativity is not really important to you.
Its Time to Get Out of the Box
"It is never too late to be what you might have been. "(George Eliot)I have found that truly successful people surround themselves with the support that makes them excel.
Are You Creative?
Have you ever heard the saying, "The harder I work, the luckier I get?" Guess what? That's the way it is with creative inspiration too.Don't Wait For Creative InspirationGraham Green, the famous English writer, attributes much of his success to a simple habit: He forced himself to write at least 500 words daily, whether he felt like it or not.
Creativity Management - Don't Write, Rewrite
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
Characteristics: Creative Types VS Clods!
Here are some odds & ends I have observed in creative-expert-genius types:Direction of Motivation: creatives move toward what they want in all areas of their life while the clods move away from what they don't want.Time Orientation: creatives look forward to completion.
Innovation Through Concept-Combination
There are many creative problem solving techniques used by inventors to come up with new solutions to old problems. For sheer innovation, though, it's hard to beat the technique of concept-combination.
Innovation: Wake Up Your People's Creative Genius
Successful companies have innovation in their blood. The single most important element in an innovative company is the creativity of their people.
Self-Care for Creative Artists: 10 Reasons To Care About It
1. To be more comfortable in performance situations - performance anxiety usually stems from a variety of causes - physical, mental and emotional.
10 Tools for Dealing with Criticism and Rejection
Ouch! Whether it's feedback we've asked for, an unsolicited remark called out from the audience or a simple "no" result of an audition or submission process, criticism and rejection are a huge part of our lives as creative artists.Sometimes we're so fearful of being criticized or rejected that we keep our creativity bottled up and don't let it out.
How Logic Puzzles Can Help You Become a Better Problem Solver
I have to admit that I am a confirmed puzzle-head. I love crosswords, acrostics, and cryptograms.
Achieving Limitless Creativity
There are many out there who wish to help individuals achieve limitless creativity. Such a noble endeavor to help fellow man; some creativity coaches are indeed working to set out simple principles which can help any individual get to that space.
Creativity Management - Measurement, Benchmarking, and Improvement
Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is to decide on methods of measurement and finally, to monitor each measurement for improvement.
Lucid Dreaming: Discover a Whole New World
Did you know that all of your most cherished dreams are just a good night's sleep away?Lucid dreamers share one of the greatest secrets of modern living. They have discovered a whole new universe-a universe within.
>