Your Value Proposition: A Critical Component To Having A Successful Job Search

Your value proposition is a series of statements defining your worth. It is the value you bring to the table - the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. Your value proposition describes your uniqueness - your unique gifts. It is what differentiates you from the crowd.

Think about some of the statements you can make about yourself that reflect the skills, strengths and competencies you possess. What makes you uniquely you? What is your value, your worth? Begin to jot down some ideas. You might want to ask someone who knows you well what values they see in you. You may be surprised by what they say. Then begin to formulate the best way of stating this.

Your value proposition is the cornerstone for all self-introductory communication. It sets the tone. It's how you make your mark. It is how you describe yourself when you are networking, when you are conducting an exploratory meeting with senior management, and when you are interviewing.

Your value proposition should be used as your primary response whenever you are asked these types of questions:

• So tell me about yourself?

• How are you different from every other candidate?

• Why should I consider you for this position?

• How do you know you can do the job?

• Why do I want to get to know you better?

Your value proposition also becomes an integral part of your resume. It is placed at the top, so it sets the tone. It holds tremendous weight as a differentiating tool, swiftly setting you, and your resume, apart from the rest.

There is a fundamental difference between your value proposition and your areas of expertise. Your areas of expertise pertain to what you have done, the experiences you have gained over the years. Your value proposition reflects who you are, the unique gifts you possess. It is who you are which best describes to an employer how you would accomplish the specific responsibilities of the position offered.

As an example, let's say you gained experience in a cash flow / cash management, or Treasury, type of function. As part of this position, you also gained experience working with bank executives, establishing important relationships with key personnel. These would be areas of expertise. Let's say that as part of your uniqueness, or worth, you have great macro-vision, which is the ability to see the big picture. You also have an unusual ability to communicate which allows you to quickly initiate critical relationships with high-level executives. These abilities are part of your value proposition. It is your macro-vision and unusual ability to communicate that describe how you would fulfill a position as Treasurer.

Incorporating your value proposition in every aspect of your job search will set you apart and significantly improve your competitive stance in the job market. You will find your next job faster and be in position to receive a much stronger compensation package. It is critical to your success.

Copyright © 2005 TopDog Group All rights reserved.

David Richter is a recognized authority in career coaching and job search support. He has spent many years in recruitment, staffing, outplacement, counseling psychology and career management spanning most industries and professions. David founded TopDog Group in response to the needs of job candidates to have a higher quality of career coaching and support available on the Internet. David understands the mechanisms for success. He has formulated specific strategies anyone can use to secure interviews and receive offers. His extensive knowledge and experience sets David apart in this field, allowing him to offer a wealth of information and a vast array of tools, resources and strategies not found anywhere else. He has shown countless job seekers how to differentiate themselves and leverage their potential to the highest possible level, making a real difference in their careers. David holds both a Bachelors and Masters degree in Electrical Engineering and a Masters of Arts degree in Counseling Psychology. David's website address is: http://www.procareercoach.com


More Resources

Job Search: Time Management
There is an old adage that "Looking for a job is harder than working." How true! The rigors of job search are magnified by the turmoil we experience: lack of self-confidence, humiliation, financial pressure, and the undercurrent of emotions that color all we do: fear, anger, depression, anxiety, loss.
Shades of Grey
A paperweight sits on my desk, etched in silver the message: Life isn't always black and white. It serves as a reminder there are few absolutes at work (or in life).
Job Search - Understand Employers
Think like an employerTo be successful in your job search campaign you must think like an employer or a recruiter. If you are going to do this right, you need to appreciate the ways that employers sift through the flood of resumes.
Searching for an IT Job
Looking for an IT job is one of the easiest to perform due to the incredibly high demand in the IT field. As the Internet grows, corporations network through Intranets - even the advancement of science has the demand for anyone with IT skills at an all time high.
Unlimit Your Life!
Do you have a tendency to think in absolutes?Is everything good or bad, black or white?This type of thinking can severely limit your options. Or worse, prevent you from getting an accurate picture of what'spossible.
Kick-In-The-Pants Job Search
Believe it: three obstacles will hold you back from your ideal job -- your résumé, you, and your job-search methods. There's no hidden formula; there's no bribery needed; there's no one standing in front of employment - other than YOU!You've probably heard all the excuses, or used them yourself.
Sweeping Up Worms
With the opening of a new venture and numerous reporters arriving in an hour, it felt like one of those "chickens with heads off" days. We were close, but not ready.
Get Your Dream Job!
Anyone who is a jobseeker knows that looking for a new job or career is a job in itself. Once you have completed the laborious task of writing your resume and submitting it to various companies, you now have to pass the screen test to get the job.
Applying for a Job in China
Working in ChinaWorking in China is very common now. Either you are sent to China by your company or you apply for a job to be stationed in China.
Job! Money! Career!
Feel somehow your life is stuck in MS-OFFICE - The reality of life for MBAs is Excel or PowerPoint , I heard Google is catching up at campus. Having gone through this myself, (I am still not out of it!), having had the nightmare of freshly minted MBAs reporting to me every year ( 90% of MBAs in their first job believe that their first Boss in Incompetent) and struggling to manage their transition to reality, guess I am now in a position to give some Gyan on assessing your job and career moves.
War Time Hiring: 5 Steps to Attract Top Talent
A recent report, titled "The War for Talent" stated that over the next 20 years, employee talent will be what differentiates successful companies from those going bust. The late 90's gave us a glimpse of the talent war, but was nothing compared to what's ahead.
Seven Tips to a Job-Winning Interview
These days, interviews don't come easily. When you get The Call, make the most of your time -- and go for it!1.
Is Your Resume Doing ITS Job?
Is it opening doors to new opportunities? Does it compel the reader to think, "Hey! This applicant can ?put that one on top of the 'call in for an interview' pile!" Does it showcase what you have accomplished for past employers as well as what you can accomplish for the potential employer?Your resume is your personal marketing tool that must immediately convey to the reader that you CAN and WILL be a positive driving force to further their organization's mission. They have a need to QUICKLY get thru all the resumes received in response to their job posting so you've got to QUICKLY grab their attention.
Preparing For An Interview
When preparing for an interview, you need to know your skills, experiences and achievements, and how to answer interview questions.Your SkillsBecome an expert about yourself.
What to Do if You are Over 40 and Have Lost Your Job
Unexpectedly loosing your job can be a very traumatic and distressing experience at the best of times. If you are over 40 and can't find the job you deserve, you will need great inner strength and self belief to come out on top.
Recruiting Excellent Job Candidates
An independent recruiter, recruiting agency or executive search firm is charged with tracking down excellent potential candidates for available job positions. Despite the fact that there are innumerable people seeking positions of employment in the 21st century, it often seems to a typical recruiting agency that qualified men and women are few and far between.
How To Write The Perfect Cover Letter: Be Brief--And Be Gone!
The best cover letters are 'one-page wonders.' Why? Because they suit today's busy employers who are already overloaded and often overwhelmed.
Hair Dressing as a Career
Since the world started hair has been a very important aspect of individual personality and with the change in time hair has emerged as a big form of self expression for both men and women.In todays world everyone wants to look beautiful, everyone wants to get compliment from their friends and its a well known fact that when you look good you feel good and then you work better.
The Global Work Marketplace - The Revolution Of How Work Gets Done
Will cubicles be a distant memory for today's workforce? Will the expense of office space and the tremendous burden of employee benefits be a thing of the past for modern day businesses?The reality is, for thousands of people, this change has already occurred. Internet based 'Service Auctions' now abound where businesses can post their ongoing jobs or one-time projects to a global market of freelance professionals, a.
Take the Personal Out of the Workplace: Leave Your Troubles at the Door!
Bringing your emotional baggage into the work place is inappropriate for all the reasons you may imagine. Yet employees, managers and business owners do it all the time.

More Careers & Employment Information:

Related Articles

How to Deal With Workplace Inflexibility
You've been a model employee: responsible, industrious, creative and productive. You've gone the extra mile time and again, with a smile.
Hot Business Trends for 2004? And Beyond: Maybe One Will Turn Into a Creative Business Idea for You
I always look forward to the December issue of Entrepreneur magazine. That's the issue that features the publisher's annual pick of hot businesses, markets, and trends for smart entrepreneurs - or those who aspire to be.
When Your Job Goes Away: Seven Tips
Q. "What do I do after a job goes away?"A.
Occupational Health and Safety - Stress and Workaholism at Work
There has been a lot of hullabaloo recently about the problems facing Australia in retaining talented workers and the subsequent pressure placed on those remaining behind in the workplace.The incidence in stress claims is rising and is having an impact on the economy and enterprises in general.
Formal Business Attire is Making a Comeback
The dot com boom of 1990s brought with it a laissez-faire attitude to dress code. Business casual was not a word that was part of our daily vocabulary.
Learn Some Useful Feng Shui Career Tips
As it does with every main life aspect, feng shui also provides tips and guidelines to help you improving your career. If your career is not moving on in the way you wish, that is due to a lack of balance and harmony within your environment and the elements that affect it.
Job Hunting Tips: Accepting Judgment
Applying for work is stressful, no matter the circumstances. Even if you are already working, and merely looking to see what else is out there, you still want to be offered the position.
Ask the Recruiter
We all have career goals, big or small. Here are some questions I have recieved over the last month from those actively seeking new employment.
How to Write a Resume That Stands Out From The Crowd
Today's job market is competitive. Many companies receive hundreds of resumes a year, making it difficult for yours to stand out from the crowd.
Interview Quicksand
How will you respond when you're asked the following two questions?1.What type of boss do you like to work for?2.
My Landscaping Business is Better Than Your Lanscaping Business...
Yesterday I was having a discussion with Mary who I know from a mother's group that I attend with my daughter Sammi. Through previous conversations I have determined that this woman is very talented in the areas of landscaping and interior design.
Self Describing Skills - Key Strengths
You need to be the best you can at describing your best qualities; particularly your key strengths. In my coaching practice I generally, at some point, ask my client: "What are you good at?" purely as a means to establish if they have already thought through this most important question.
One Cover Letter Secret You Cant Afford To Miss
Suppose you were the hiring manager, your desk piled high with cover letters and resumes to sort through. Which of the following cover letter greetings would grab your attention?Example #1:Dear Sirs: Dear Sir/Madam: Dear Gentlemen: To whom it may concern:Example #2:Dear Manager: Dear HR Director: Dear Human Resources:Example #3:Dear Mrs.
Unemployment Survival: Taking Back Control
One of the most emotionally crippling aspects of unemployment is the sense of powerlessness it engenders. Job layoff triggers financial pressures, emotional distress, family turmoil, and dashed career hopes.
Job Search Techniques: Smashing The Gray Ceiling
For decades, women have chaffed at the invisible glass ceiling which prevents their moving into the high executive brackets that their competence, knowledge and skills have earned. The same amorphous barrier confronts older workers both in terms of advancement within a company and, most especially, when a job change is required.
How To Write A Resume Cover Letter That Will Get Your Resume Read
A Resume Cover Letter has only one purpose - to stimulate the recipient of your resume to review your resume. This free resume cover letter tutorial assumes that you will be sending your resume and resume cover letter by email.
How To Conduct A Successful Job Search Campaign
1.Define your objective: Know what kind of work you most enjoy and perform the best.
How to Evaluate Job Offers and Zoom In On the Right Opportunity for You
You've been successful in your job hunt and have received a job offer. Maybe you received more than one offer.
The Perfect Resume
The perfect resume presents hiring managers with a four-fold vision of who you are and what you bring to the table: The perfect resume offers Logical Proofs:
Yes, Ive Had Gaps In My Employment History--What To Do About It?
Yes, I've Had Gaps In My EmploymentHistory--What Can I Do About It?1. Honestly, there is not a single personwho has not had SOME gaps in theirwork history.