The Story of Smashbox
Author: Alexandra Bairstow
The story behind the Smashbox brand is as unique as the make-up products themselves. Founders Dean and Davis Factor are LA-based brothers with a prestigious cosmetic heritage: they are the great-grandsons of make-up giant, Max Factor.
The Smashbox label has very much established itself as its own brand. Having set up the renowned Smashbox Studios, comprised of a modelling agency, a photography studio and a clothing line, the Factor brothers turned their attentions to cosmetics. With the aim of developing a make-up range that would be suitable for everyday use, whilst also minimising the need for touch-ups within challenging studio environments, they launched Smashbox Cosmetics in 1996. Just four years later, Smashbox launched the Photo Finish Foundation Primer which would become their signature product. Keeping a firm focus on the trends of tomorrow, Smashbox has succeeded in connecting with younger generations, inspiring wearers to be their "most kickass beautiful" selves.
Soon enough, the long-lasting Smashbox products attracted the attention of various celebrity A-listers, in much the same way that Max Factor cosmetics gained notoriety amongst the starlets of Hollywood's Golden Age. The brand counts red carpet regulars such as Madonna, Nicole Kidman, Drew Barrymore and Charlize Theron amongst its fans, yet it has also remained widely accessible, being available to order online and stocked by high-street outlets, such as Boots.
It is partly due to their innovative collections that Smashbox has remained at the cutting-edge of the cosmetics industry, with products such as the High Definition Healthy FX Foundation and Halo Hydrating Perfecting Powder designed to revolutionise the studio photography process and transform industry expectations. However, Smashbox have also positioned themselves as trendsetters, embracing the digital era and engaging with fans via a range of online platforms. Smashbox post more online video content than any other beauty brand and they currently boast 48,000 fans on Facebook. The brand are also the first within their industry to include QR codes on their product boxes and have set themselves apart from their competitors by printing the instructions for use on their packaging.
In addition, Smashbox have taken a pioneering approach to make-up testing, positioning themselves as the only cosmetics brand to have their products "created, tested and photographed" under the bright lights of a studio environment. As they progress on their mission to empower women with ground-breaking products and a trailblazing spirit, the Smashbox brand continues to evolve, making waves throughout the cosmetic industry.
Article Source: http://www.articlesbase.com/cosmetics-articles/the-story-of-smashbox-6657902.html
About the AuthorBoots has years of experience in helping people look and feel good. Would you like to join our team of beauty and Hair Stylists? Visit http://www.boots.jobs/stores/roles/hair-stylists-advisors-smashbox-crew/. All our Hair Stylists and Smashbox Crew members are experts in hair and beauty and play a vital part in delivering a first-class retail experience for our customers. Join now, and help our customers feel happy and confident about the way they look.
More Resources
|
11/21/2024 Hair straightening - a guide to flat irons Flatten those waves for the look you want more info |
|
11/21/2024 Hair curling - a guide Your hair curling options from bobby pins to hair rollers more info |
|
11/21/2024 Makeup for mature women Products and principles to make older skin look great more info |
|
11/21/2024 Facial taping for wrinkles A new beauty trend to fight the signs of age more info |
|
11/21/2024 Acne products - how do they work? A quick survey of acne treatments more info |
|
11/21/2024 Extend your summer look through winter Look hot and sexy when it's cold and dark more info |
|
11/21/2024 Improve your confidence with a smile makeover Options for a stunning smile more info |
|
11/21/2024 Weight loss products - do any really work? Weight loss products - do any really work? more info |
|
11/21/2024 Vitamin supplements - your secret beauty product How extra vitamins can make for beautiful skin and hair more info |
|
11/21/2024 How to cleanse skin properly Look after your skin and it will look after you more info |
|
11/21/2024 Newest trends in facelifts Facelifts are getting cheaper and quicker more info |
|
11/21/2024 Cleaning hair without shampoo What to do when shampoo does more harm than good more info |
|
11/21/2024 Would you consider post-break-up Botox? Women are turning to cosmetic surgery to deal with emotional pain more info |
|
11/21/2024 Improving your teeth and your smile Options for better teeth more info |
|
11/21/2024 What to do about hair loss Hair today, gone tomorrow? more info |
|
11/21/2024 Beating hayfever with supplements Some nutritional ideas to beat the seasonal sneezing more info |
|
11/21/2024 What's in your mineral makeup A guide to the ingredients in so-called 'mineral makeup' more info |
|
11/21/2024 Eating plan - yes, diet - no! A long term approach to food will give the best results more info |
|
11/21/2024 Review: Noxzema Original Deep Cleansing Cream A cleansing cream and make-up remover in one more info |
|
11/21/2024 Facial rejuvenation acupuncture - an introduction A guide to the increasingly popular acupuncture treatment more info |
|
11/21/2024 Leave your fake tan behind you! Why pale is the place to be more info |
|
11/21/2024 Review: Oil of Olay Touch of Sun Body Lotion A moisturizer and sunless tanner combined more info |
|
11/21/2024 Jean lengths - the short and the long of it From denim shorts to crop pants, gauchos and full-length more info |
|
11/21/2024 The benefits of massage therapy What massage therapy can do for both body and mind more info |
|
11/21/2024 How to choose an essential oil A guide to the main types of essential oil as used in aromatherapy more info |
|
11/21/2024 How to maintain a healthy weight Useful tips and snippets to keep your weight under control more info |
|
11/21/2024 Review: Almay Smart Shade Makeup A foundation that blends to match your skin tone more info |
|
11/21/2024 How to choose a massage oil The different types of massage oil compared more info |
|
11/21/2024 Ethical shopping - fashion with a heart Where to buy your clothes with a good conscience more info |
|
11/21/2024 Bad hair day FAQ Hair emergencies - some questions and answers more info |
More Beauty Information:
- Group 1
- Group 2
- Group 3
- Group 4
- Group 5
- Group 6
- Group 7
- Group 8
- Group 9
- Group 10
- Group 11
- Group 12
- Group 13
- Group 14
- Group 15
- Group 16
- Group 17
- Group 18
- Group 19
- Group 20
- Group 21
- Group 22
- Group 23
- Group 24
- Group 25
- Group 26
- Group 27
- Group 28
- Group 29
- Group 30
- Group 31
- Group 32
- Group 33
- Group 34
- Group 35
- Group 36
- Group 37
- Group 38
- Group 39
- Group 40
- Group 41
- Group 42
- Group 43
- Group 44
- Group 45
- Group 46
- Group 47
Related Articles
Rare Flower Jolts Skin's Vitality
When it comes to healthier skin, flower power isn't such a ridiculous idea. Haberlea rhodopensis, a rare Resurrection Flower, might be the key to smoother, younger-looking skin.
Six Tips for a Healthier "Fresh From the Dentist" Smile
People love to experience that "fresh from the dentist" feeling, when the tip of the tongue glides effortlessly and smoothly over a freshly cleaned set of pearly whites. So, why not have that feeling all of the time?
Skin Care Advice to Reverse Unsightly UV Damage
Women know that they should protect their skin from sun damage. They slather on sunscreen or, at the very least, a facial moisturizer with SPF protection daily. But how many think about repairing the damage that is already done?
Sleeping Beauty -- Skin Tips for Youthful Skin at Night
In the morning, you might cleanse, tone and moisturize. But your nighttime skin care routine requires more than just a quick swipe with a washcloth. In fact, your skin needs additional TLC before bedtime.
Seasonal Changes Require New Approaches to Skin Care
While summer has its own issues, fall brings on a range of new skin-care challenges.
Winterization Tips for Healthy Skin
Winter's harsh winds and dry indoor heat can leave cheeks looking less than rosy.
Extra Steps to Keep Your Skin Healthy This Winter
Winter weather can rob your complexion of its healthy glow. Between the wind outside and the heat indoors, keeping skin in tip-top shape proves to be a seasonal challenge.
Inexpensive Ways to Improve Your Skin
n the minds of many Americans, our face is our most precious possession. It is, by the way, the part of us that everyone sees day in and out. But the products that we use to care for this most treasured personal resource are often expensive -; the last thing we want in an economy on the verge of recession status.
Stick it Where the Sun Shines: Easy Tips to Healthy Skin
Sun exposure is the main cause of skin damage including premature aging and skin cancer. According to the Skin Cancer Foundation, one in five Americans will develop skin cancer in their lifetime. Protecting your skin on a daily basis from ultraviolet rays doesn't have to be difficult and can avert future skin damage. Keep in mind a few tips that will help to protect your skin while you are enjoying the sun.
Fall Into Fashion: Hair Tips for the Autumn
As the days cool off and the leaves change their color, fall seems like a perfect time to change your own look as well.
Sleek, Simple Styles Create Easy Summer Looks
If you're still searching for the perfect summer hairstyle that's classy, casual and convenient, you're not alone.
Pre-Wedding Beauty Tips for the Bride
You want everything to be picture perfect for your wedding, including your smile. But like everything else about your big day, that perfect smile could require some work ahead of time. In fact, experts suggest starting your entire beauty regimen six months before the wedding.
Don't Let Feet Show Age: Give Them a Face-Lift
Although your baby boomer feet may have lost their blush of youth, there's still hope. With some TLC and foot care know-how, you can turn back the clock and put the spring back in your step.
Hot Hair Trends for Summer
Summer's here, and for many women, that means a fun, flirty new 'do. But summer hair has its own set of challenges, too.
Correcting Skin Tone
A bright spot in the beauty landscape is that you can now get rid of dark spots while concealing imperfections with a continuous, daily treatment.