Who Else Wants to Explode Their Sales with Streaming Audio?


By Linda Joseph

Audio is not new to the Internet. Several marketers have been using it for years and have successfully proven that audio does increase sales. I have read that audio can increase your sales by as much as 300% and some report up to 426% increase in sales.

The reason why most of us haven't utilized this advantage is because of the cost and complexity involved with creating the software. However, as with all new technologies, the price has dropped to the place where you and I can easily afford this tool.

I have successfully and easily added audio to my web sites and my online auctions by two methods. The easiest way is to utilize a service. You can actually do this with no equipment. The service allows you to record your voice by calling a phone number and they will record your message for you. At their site you can easily pick the style and color of the play, pause, and stop buttons that will appear on your website or auction. (Please note there is usually an additional fee for using their phone recording system.)

You can record yourself via your computer microphone. This method is free. You can also upload pre-recorded MP3 files. After picking your buttons, the service will generate the HTML code you upload to your web page. (If you don't know how to do this, you can hire someone to perform this service for you. I would strongly recommend that you learn enough HTML so that you implement small changes to your website yourself.)

As you can see, this is a simple process. You will pay a monthly fee for this service and they will store the audio files on their servers.

The second method of adding audio to the Internet is by purchasing a software package that you install on your computer. (You just right click, download and install.) When you are ready to record your message, you open the software and record through your computer microphone. The software will record your voice, encode your message, give you options for the style and color of your buttons and provide the HTML for your web site.

Wait a minute! How is this different than the service you pay a monthly charge for? Your software will install the message on your hard drive which you will upload to your server. The audio service allows you to record and keep the audio message on their server. With both the audio service and the audio software you have to upload the HTML code for the buttons.

Basically, there is little difference. They both give you button options. They both provide HTML. The advantage of doing this yourself is that you have only a one time charge. The disadvantage is you are responsible for uploading and storing your audio file. The audio file will take a little extra server space. (Unless you are recording hours of audio, this should not be a problem.) The service has the advantage of storing your audio files for you and the disadvantage of a monthly charge.

I strongly encourage you to seriously consider increasing your sales through audio. Use a short audio clip to introduce yourself. Give a brief introduction to your product and maybe highlight a key benefit. Use this on your auction to differentiate yourself. The possibilities are endless!


More Resources

Adding Sound To Your Web Site - The Good, The Bad And The Ugly
Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results.
Heres Exactly What Makes Web Audio So Powerful
Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.Well, imagine if the website you've put up on show.
Audio Websites -- Web Developers: Make Money Now
Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web.It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites.
MP3 vs. WMA
There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3).
Alternatives to MP3
Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats.
How To Record Streaming Audio, Internet Radio And
When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info.
Transmit Clean Digital Audio with Digital Coaxial Cables
In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components.
How to Use Your Computer as a Recording Studio
A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios.
Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More
Internet Marketers love audio. You can't blame them.
Why Arent You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips.
Streaming Audio Recorders
1. i-Sound WMA MP3 Recorder 6.
The Ten Commandments of Using Streaming Audio On Your Website
When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound.
Seven Ways to Warm Your Prospects Using Website Audio
Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool.
How to Create Professional Audio Books from Scratch
My name is Alan Twigg and I'm writing this article to offer advice to anyone thinking of creating their own professional audio books.In the New Year I came up with the idea of creating professional children's stories and offering them for download on the internet.
Why I Hate Flash Audio and What I Did About It
I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years.
How to Add Audio to Video
Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers.
wav; Recording Voice or Instruments
A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle.
Adding Streaming Audio to Your Website
Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele.
Why Publishing MP3 Can Cost You A Fortune
This was news to me. It might be news to you too:MP3 is NOT free to use if you're an online publisher.
WAV; Useful Applications; Recording Your Tapes or L.P.s to CD
My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav.

More Audio Streaming Information:

Related Articles

How to Add Audio to Video
Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers.
Get Personal by Adding Your Voice to Your Site
Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site.
Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More
Internet Marketers love audio. You can't blame them.
Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, agood product at a reasonable price..
How to Create Professional Audio Books from Scratch
My name is Alan Twigg and I'm writing this article to offer advice to anyone thinking of creating their own professional audio books.In the New Year I came up with the idea of creating professional children's stories and offering them for download on the internet.
Why I Hate Flash Audio and What I Did About It
I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years.
Jingles - What Constitutes A Successful Jingle Campaign?
What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.Jingle Campaign #1, Mr.
Alternatives to MP3
Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats.
7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.
Adding Streaming Audio to Your Website
Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele.
CD/DVD Master Preparation Tips
"CD/DVD Master" is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:- Always use high quality media.
Creating Web Content Using Audio Recordings of Expert Interviews
Creating Web Content Using Audio Recordings of Expert Interviews The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.
Dont Use Web Audio The Wrong Way
Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1.
Heres Exactly What Makes Web Audio So Powerful
Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.Well, imagine if the website you've put up on show.
Eight Reasons Why You Must Add Audio to Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEARDid you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATESUsing audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.
What The Muscle Power of Audio Can Do for Your Site
How Audio can Influence SalesAudio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.Who can use Audio?Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site.
Seven Ways to Warm Your Prospects Using Website Audio
Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool.
wav; Recording Voice or Instruments
A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle.
Transmit Clean Digital Audio with Digital Coaxial Cables
In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components.
Why Arent You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips.