How To Sell On Ebay: The Money Is In The Back-End

Many people who sell on Ebay completely neglect the follow-up process. They post an auction. Someone wins. They send an automated message to the winner. They shipthe item. End of story. End of buyer-seller relationship.

. . .end of customer's total worth to the business--and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea that the real money is actually in back-end and follow-up sales.

In this article, I am going to go over one of the tools you can use to make follow-up sales on Ebay: autoresponders.

Autoresponders will allow you to automate the follow-up and upselling process. You can subscribeto an autoresponding service through a number of different companies. Most will give you a free trial that limits your abilities, but lasts indefinitely.

Getresponse (getresponse.com) is one of these companies. It has a user-friendly control panel, excellent customer service, and offers a free trial version that will give you access to everything you need for early upselling and follow-up.

You can use your autoresponder a number of differentways to make follow-up sales, but you must start by collecting names to load into your autoresponder.

You can do this by asking customers (after you've made a sale) if they would like to join your mailinglist and receive special offers, discounts, and the chance to buy items before they go on auction. Load the names and email addresses of the people who respondpositively into your autoresponder.

Getresponse will send them a confirmation message. The rest is up to you.

Come up with special offers, discounts, and contests and send them out via broadcast to your subscribers on a regular basis, but not too often.

Your customers have already a) purchased from you and b) agreed to receive special offers. From here, it shouldn't be too hard to get follow-up sales. They are already hooked--just give them a good offer.

For instance, you could send out special offers forcomplementary products at certain intervals. You couldtarget people who purchased digital cameras and offerthem sticks of memory at a discounted price, but onlyif they buy within a certain amount of days after the close of the auction. You could do the same thing withcamera bags--and also set a specific date.

If you sell jewelry, you could offer customers a matchingset of earrings for a necklace at a discount. Or cleaningtools. Or a jewelry box.

There are a number of different ways in which you can structure your Ebay post-sales follow-up with your autoresponder. There are only two real rules you should follow:

1) Do not, under any circumstances, add people to your list who did not specifically ask to be added to it. It is illegal and unethical, and it could land you in jail; and

2) Make sure you are targeting the right people with the right follow-up pitch. If you're trying to sell discount plastic dinosaurs to someone who just bought a case of motor oil, you probably wont get the response you want.

. . .other than that, it is completely up to you. Come up with some creative ideas; put them to work; and you can easily double or triple the lifetime worth of each customer who shops at your Ebay store.

http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profiton Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!

More Resources

Online Auction Sellers - Seize Control Of Your Business!
As the online auction model of business continues to evolve toward a more commoditized, corporate marketplace, it is time for online auction sellers to seize control of their business, before it's too late.In this article we will highlight some effective steps you can take to shift control back to your own business.
Ebay Auction Selling Secrets - Using Ebay to Launch Your Very Own Highly Successful Website
Launching your very own successful website is the dream of many people worldwide because it is a new way to make money and be employed by oneself with little overhead. So, once you have your website you will need traffic to make it successful.
Making Money on eBay is Really Easy
If I can do it you can.Let me tell you my story.
Online Auctions: How To Generate Fast Traffic From Online Auctions
Have you ever participated in any online auctions?Yes, people are making piles of cash from online auctions.And you can take advantage of this new gold rush to generatea lot of traffic to your own website.
How to Market with Niche Auction Sites
Online auctions are big business. But they can be big headaches.
Mistakes to Avoid in your eBay Auctions
Online auctions continue to grow in popularity as an easy and efficient way to make money on everything from unwanted household items to rare and expensive collectables and even to bulky items like cars.Log on to eBay and you will see countless auctions on any item you can imagine.
Fed Up With eBay?
For many people, their first experience of working online involves selling products on eBay. This was how I got started back in 1998 and I know countless other people that have done the same.
Maria's New Lifestyle: Short Story About The Benefits Shopping On The Net Has Given
I've got this strange friend; her name is Maria. Maria's always been a little weird but now things have gotten unworldly altogether.
Image Hosting For Online Auctions
Use eBay picture service or host your own photos?If you use the eBay picture service, your first photo is free. But each additional picture will cost you $0.
How To Sell Internationally On eBay Without Risk
Many people just getting started on eBay have reservations when it comes to selling to International buyers. Possibly they've heard a few second-hand horror stories, or they feel it's simply not worth the extra hassle.
Make Money Online: Learn To Sell On Ebay
The online auction site eBay is an excellent tool for makingmoney online. Think of eBay as an online yard sale andshopping mall.
From Ebay Zero to Power-Selling Hero: How To Learn New Tricks Without Spending
The Internet is the fastest-changing marketplace on earth. Million-dollar ideas from one year ago might notgenerate a single penny today.
How To Increase eBay Profits
Some sell on eBay to clean out their garage or attic.Some sell to make a little extra money here and there.
Mr. Rich vs. Mr. Job: How to Start a Dropship Business on eBay
Mr. Asset vs.
What To Do After Your eBay Auction Closes
So your auction closes. Now what?Hopefully you made a sale or several sales.
8 Collectible Dolls That Sell Well on eBay
From the beginning, eBay's primary growth came from thecollectibles market. There are two basic models for eBaysales:1.
How to Make Money from Internet Auctions
If your business is not using eBay and other Internet auctions, you could be missing out. Here are just a few ways of generating additional income, profits and cashflow from online auctions.
Make BIG MONEY on eBay - Your Unlimited Cash Cow
Let me be brutally honest; until recently, I had never bought anything on eBay, I'd never sold anything on eBay, and, dang-nab-it, I disdained auctions. (Bidding wars just weren't my bag.
eBay Auction Sellers Guide to Finding Hot Money Making Products
You might be one of the thousands of individuals who open a trading account with eBay and dream about making auction selling a full-time home-based business.However, before that dream can become a reality, you need to do many important things while running an auction business.
Drop Shipping Increases Profits
You would like to increase your income by selling other peoples` products but you just don`t have the money to stock inventory.On the other hand, perhaps you have lots of your ownproduct and would like to increase your sales, but youdon`t have a lot of money for advertising.

More Auction Information:

Related Articles

5 Secrets To Make A Killing on EBay
Secret #1: Find a 'real' wholesale and drop ship companyDo you know what one of the biggest problem is to be successful on eBay? 'What should I sell"? I can tell you, I get many emails per day from eBay sellers, asking me what they can sell. Let me explain this more in detail.
Selling on Ebay-Get Started in 7 Easy Steps
Ebay auctions are definitely the easiest and fastest way to start earning money online. Ebay.
eBay - Getting More Bids Using An Auction Preview
If you sell in small niches as I recommend and are organized enough that you know what you will be listing on eBay 1 to 2 weeks ahead of time, you should give serious thought to previewing your upcoming auctions for your customers. The result can be increased sales and higher final bids.
eBay Motors : Buy or Sell a Car on eBay
Are you having trouble finding a great deal on a car in your local area? Well, join the club. Using Online Bidding at eBay Motors can be the perfect answer you've been looking for.
Increase your eBay Profits the Easy Way
Sometimes the simplest things can boost the number of visitors and bids to your auction listings and increase your eBay profits.Robert G.
Starting an eBay Home Business
Do I need to explain what eBay is?If 'Yes', where have you been living for the past 5 years? On Mars?EBay is the world's largest Internet auction site. There are a reported 30,000,000 users, but that number has probably increased in the time delay between me writing this article and you reading it.
Top Secret Ebay Powerseller Technique: Classifieds Produce Auction Power
I was browsing through all of the classified sections, and stumbled on Wanted to Buy. I noticed that people were placing ads for items they wanted to purchase.
Online Auction Sellers - Seize Control Of Your Business!
As the online auction model of business continues to evolve toward a more commoditized, corporate marketplace, it is time for online auction sellers to seize control of their business, before it's too late.In this article we will highlight some effective steps you can take to shift control back to your own business.
Online Auctions Business
Online auction sites are a great way to find a bargain on almost anything and an excellent way of getting the best price for selling something of your own. Online auctions are different from their real-world counterparts.
Professional eBay Auctions Reap the Profits for Sellers
eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the rest and that customers keep coming back to you.
Are You an Ebay Shopper?
As I write this article, I am keeping an eye on an item on eBay. Do I have to keep an eye on it? No.
Online Auctions: The New Way of Shopping for Mauritians
Since their introduction several years ago, online auctions, such as eBay, have been one of the hottest destinations on the World Wide Web. Auction sellers are attracted by the prospect of a broad venue for their products and the possibility of high profits.
Learn How To Be A Successful eBay Seller
Anyone can sell anything on eBay. Open an account, list your product, and wait for the bids to start coming in.
Smart Ways Your Business Can Benefit From Online Auctions
It seems as if everyone is talking about online auctions. And why not.
2 Step Secret Reveals How You Can Find Wholesale Suppliers
Have you spent hours on the internet searching for a viable wholesale source? I did. I spent money on self-professed in-depth Wholesale Supplier directories and membership sites.
How To Find Tons of Hot Items Selling On EBay ...In Less Than 10 Minutes
There are many ways to start a home business online, and few are easier than eBay - the world's largest online auction site. However, there is one critical condition - you have to know what to sell and how to sell it.
Is it Antique and is it Worth Anything?
Is it an antique and is it worth anything?Would you know?At some point in our lives most of us are going to put in a position where we have to ask ourselves the question-Which of my treasured possesions should I keep because they might be worth something and which can I throw away?Would you know??We start our own homes full of enthusiasm and with all the lovely clutter that makes up our lives and that of the family, but as time goes on, the children leave home, we decide to move to a smaller house or maybe we decide to live abroad. At that stage we have to decide what to keep and what to part with.
Eating and Thriving On-Line
The Internet SHOULD be "the place to shop" for low-carb dieters, diabetics, celiacs, and anyone else on a special diet. The posted prices are well below those in retail stores, the variety is greater, you are dealing with firms whose specialty is dealing with your need, and the products for sale are described fully in type that is designed to be read (isn't that a pleasant contrast to the packages you see in your local store.
The Ins and Outs of Dropshipping on eBay
Dropshipping is an attractive marketing technique, but when you take it to eBay it becomes a real phenomenon. There are tens of thousands of people running dropshipping business as you are reading this article.
eBay Online Auction Sniping Secrets
Since their introduction several years ago, online auctions, such as eBay, have been one of the hottest destinations on the World Wide Web. Auction sellers are attracted by the prospect of a broad venue for their products and the possibility of high profits resulting from emotion-driven bidding wars.