How you can Obtain Life-long Customers from eBay

By Partha Mitra

How do you do this?

It's as simple as creating a newsletter you can offer along with your eBay ® listings.

In this article I'm going to briefly cover how you can use a newsletter to do the following:

Turn Your eBay Browsers Into Customers

Turn eBay Customers Into Life-Long Customers

This article will be a two part lesson. Watch for my next article (lesson) covering the basics of creating an effective newsletter. It can be very simple to create a newsletter following a few easy steps!

1.Turn Your eBay Browsers Into Customers

Remember that although your initial goal is to turn your eBay ® "browsers" into buyers, you can't stop there. Many eBay ® sellers assume if they don't have something the "browser" is looking for, then they aren't going to sell anything to that person at all. But, that is far from the truth.

You've already overcome the most difficult part, which is getting the "browser" to your listings. The important part is to make sure each visit counts. You have to make sure that once you get a visitor to one of your listings, they don't leave until you have tried everything possible to get their contact information such as name and email, to try and convert them to a future customer.

Let's say you sell home décor products and someone visits your listings while looking for a particular window treatment. The visitor views the auction they were led to and also visits your "other listed items." This particular visitor doesn't find what the item he/she is looking for. So, he/she leaves your auctions and you never have the chance to do business with this person, right? Wrong!

It would be very simple to invite each visitor to your About Me page, with something like, "Click here to visit my About Me page and receive free, weekly tips to help you redecorate your home like a professional designer for half the cost."

Once the visitor reaches your About Me page, you can provide them with simple instructions on how they can receive your weekly newsletter for free to get the tips they are looking for.

Sounds easy doesn't it?

It is and, in just minutes, you can have this set up and will be collecting valuable names and email addresses.

2. Turning eBay Customers Into Life-Long Customers

This is so easy, but SO overlooked in the eBay ® industry. If eBay ® is your business, than you have to treat it as such. Like any "typical" business, you try to do your best in every aspect of the sale to ensure your customer will return. However, online it is so easy to get lost in the shuffle.

Once you pick up a customer, you need to be sure to stay in contact with that customer so there is no doubt in your mind that, if they return to eBay ® to purchase something, they will come to you first.

There are auction programs such as Vendio that offer great customer management software. You can easily include a "join my mailing list" link to all of your post-sale emails. Remember, once you sell to an eBay customer, they are your customer so you're allowed to email them off eBay ®.

You want to present them with an offer such as, "Join my monthly newsletter and receive updates on my product line including notification of newly listed items, and member discounts."

Doing this allows you to stay in touch with your past customers to keep you fresh in their minds. And it also gives you the opportunity to invite them to your auction listings on a regular basis. But, remember you have to treat your customers well. You have to provide them with good offers so they appreciate you and want to return.

Whether you obtain the names and emails of those who are visiting your auctions, or those who have bought from you, collecting the information of those who are in the market for your type of product is absolutely priceless.

If they are on eBay ® to purchase a product "like" the products you offer, they are more than likely going to purchase this type of product again in the near future. If you offer them sound information and special discounts, as well as keep in touch with them, chances are they will come to you first for their next purchase.

Janiece Smith is the author of Internet's top-selling eBook teaching everyday people how to make their own small fortune selling on eBay®. Discover The Secrets Janiece Smith Used To Earn Up To $11,212 Per Month Selling On eBay. Her New eBook allows you to easily and quickly apply the author's secrets of finding and selling products on eBay® to create huge amounts of instant profits! For more details see [http://ebay.dotpacket.net]

Article Source: http://EzineArticles.com/?expert=Partha_Mitra
http://EzineArticles.com/?How-you-can-Obtain-Life-long-Customers-from-eBay&id=68253

More Resources

To eBay or NOT to eBay
FACT: eBay's Gross Merchandise Sales (GMS) 2003 - GMS, the total value of items sold, was a record $24 billion, representing a 60% year-over-year increase from the $15 billion reported in the full year 2002FACT:Over 79 million times a day, eBay users find products and brands of their choice.FACT:In the final quarter of 2003, reported and increase of 41.
Drop Shipping Increases Profits
You would like to increase your income by selling other peoples` products but you just don`t have the money to stock inventory.On the other hand, perhaps you have lots of your ownproduct and would like to increase your sales, but youdon`t have a lot of money for advertising.
USP on eBay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition.
All Terrain Vehicles (ATVs) Sell Well On eBay
ATV auctions are healthy markets on eBay. All terrain vehicles have changed in the last few years (naturally) and the major change has been from one person ATVs to two person models.
Drop Shipping Is Your Perfect Home Based Business Solution
Drop Shipping Is Your Perfect Home Based Business SolutionDrop shipping is one of the greatest businesses to operate from home. With drop shipping you sell another company's products, use their warehouse and shipping facilities, and they provide you with the sales tools you need like product descriptions and images and more - free of charge!Drop shipping is great for small businesses because you can start with literally nothing & gradually increase to higher levels of success.
An Introduction To eBay Consignment
After I started selling on eBay, I was approached by friends without computers who wanted me to sell their items for them. They had heard stories about the outrageous prices items some ebay auctions brought.
Shipping Supplies For Your eBay Auction Business
Auction supplies are clearly an expense and major consideration for an eBay auction business. Of course, the most critical supply is the item you are selling, but mailing supplies are necessary for every auction and their cost and supply must be figured into your overhead.
EBay Feedback, 5 Key Things All EBayers Should Know
eBay's user feedback system is one of the site's most important components. Without the conscientious comments recorded by both buyers and sellers, there would be no way for anyone to build up a trustworthy reputation in the nearly anonymous realm of cyberspace.
12 Items You CANT Sell On EBay
Millions of would-be entrepreneurs want to sell things on ebay. eBay is the #1 home-business opportunity in the world right now, so it's natural that many are eager to find highly profitable items for re-sale on eBay.
The 3 Minute Auction and Minute Auction Explained
Am I the only person who doesn't know what a 3 minute auction is? Looking for fresh content for my site, I discover that "minute auction," or even a 5, 10 and 30 minute auction is a popular item. Some auction sites may refer to a minute auction as a "Live Bid.
Five Ways To Detect Shill Bidders On eBay So That You Dont Pay Absurd Prices
There is as a lot of buzz about shill bidders on the eBay forums. But in actuality, shrill bidding isn't that common and is rather easily detected.
Start an Easy Home Business: Become an Ebay Trading Assistant
EBay's online auctions have created business opportunities for thousands of people. Now the Trading Assistant program is making it easier than ever to start a business from home.
Mistakes to Avoid in your eBay Auctions
Online auctions continue to grow in popularity as an easy and efficient way to make money on everything from unwanted household items to rare and expensive collectables and even to bulky items like cars.Log on to eBay and you will see countless auctions on any item you can imagine.
Police Auctions & Government Auctions Professional Resource Information
Police Auctions Information:No, a police auction is not where you go to buy a policeman. Most people do not realize that police agencies, including local police departments, county sheriff departments, as well as state and federal law enforcement agencies end up with a lot of confiscated, lost, or abandoned property.
eBay Listing Service : Make Managing Your Auctions Easy
Do you want to have a lot of auctions going but don't have time to keep track of them all? Trust me, you're not alone. With more and more people making significant portions - if not all - of their income from their eBay auction websites the need has arisen for many people to have someone manage the listing of their auctions for them.
Make Money Online: Learn To Sell On Ebay
The online auction site eBay is an excellent tool for makingmoney online. Think of eBay as an online yard sale andshopping mall.
eBay and Dropshipping - A Perfect Fit!
eBay and Dropshipping go together like a hand in a glove. As you read this article, right now, thousands of eBayers are running there own auction business.
The Top Ten Antique Categories On eBay!
Knowledge is Power! And this statement could not be more true when it comes to selling on eBay. As explained in my book "eBay Marketing Wholesale SourcePak", being successful on eBay all depends on being in the right place, at the right time, with the right product.
Finding Antiques And Collectibles To Sell On eBay
Many people who decide to make a living selling collectibles on eBay soon fail. I meet them in the line at the post office.
The Effects of eBay on American Merchandising
With one brilliantly simple idea, eBay was born just a few short years ago.From its humble beginnings in the Collectibles business, it went on to achieve the lofty heights it enjoys today.

More Auction Information:

Related Articles

7 Steps to Easier EBay Shipping
If you're like me, you probably hate packing and shipping the things you sell on eBay.Don't get me wrong, I love selling on eBay.
Buying & Selling Gently Used Baby Clothing, Strollers, Toys, and Other Baby Items & Products on eBay
Need Extra Money? Buy and Sell Your Gently Used Baby Clothing, Car Seats, Strollers, Toys, Books and Products on eBay!Hi Moms,So, you had your precious baby, and you couldn't resist -- all of those cute and beautiful baby dresses, rompers, suits, jean sets, christening gowns, onesies and unique designer baby clothes (like Tommy Hilfiger) that called to you when you were in the Gap, Old Navy, Osh Kosh or Little Me. Not to mention the countless baby clothes that relatives gave you that weren't quite your style, or too big or too small for your baby and still have the price tags on them, never worn.
8 Collectible Dolls That Sell Well on eBay
From the beginning, eBay's primary growth came from thecollectibles market. There are two basic models for eBaysales:1.
Is The eBay Fee Increase Actually Good For Business?
Fee Increase Leaves Some Sellers Angry, Others ThrilledMuch of my email from readers this month concerned the recent announcement from eBay that it will increase many seller fees on February 18, 2005. Since many business people use eBay's online store system as their primary ecommerce point of sale, it's no surprise that most of the emails I received were of the angry variety.
Game Theory, Nobel Prize, & Auctions - Auction Primer Series - Part 1
William Vickrey, highly regarded as the founder of auction theory, was an economics professor at Columbia University when he published two papers outlining his views on auctions:"Counterspeculation, Auctions, and Competitive Sealed Tenders", 1961, Journal of Finance"Auction and Bidding Games", 1962, Recent Advances in Game TheoryIn 1996 he received a Nobel Prize "for fundamental contributions to the economic theory of incentives under asymmetric information." It's important to understand that asymmetric information is an essential component of auctions, where potential buyers have varying levels of knowledge about the value of the item.
Online Auctions: The New Way of Shopping for Mauritians
Since their introduction several years ago, online auctions, such as eBay, have been one of the hottest destinations on the World Wide Web. Auction sellers are attracted by the prospect of a broad venue for their products and the possibility of high profits.
A New Definition of Buyer Beware
"Who's Suzie?"My wife Katrina had been acting strangely ever since I had returned home from my Native American cultural class, not to mention the weird phone call I received just before I left, full of little pauses instead of our usual fast-paced communication. Now that I was home she had been pretty much ignoring me completely, then comes this strange question.
Traditional Marketing Techniques for eBay Auction Ads
Ya know, I sort of giggle when I look at an ad on eBay that's just a black and white description of the item or product that's up for bid. It wasn't long ago at all that I would have done the exact same thing, but once I understood some traditional marketing techniques, not just been exposed to them; everything looked totally different.
How to Win on eBay
I've bought over 100 items on eBay over three years and am ready to share my knowledge of how to win at eBay and buy from reputable sellers.1.
eBay Bargain Hunting - Spell Your Way To Success!
Have you ever wondered how identical items can fetch such widely differing prices on eBay? Or why some items fail to receive any bids at all?Sometimes it is a matter of luck, or just timing - especially for things which are pretty unique or where there are not manybuyers.Many commentators however suggest that it has much more to dowith the quality of the item title.
How Do You Find A Reliable Dropshipping Source?
A Dropshipper is someone who will anonymously send the goods you order to your customer! There are no markings on the box and no invoices enclosed! Finding a reliable dropshipper can prove to be a strenuous task. When selecting a Dropshipper you want to be sure to find someone that has a large inventory and quickly replenishes items that become sold out!You also want to find someone that is helpful and knowledgeable about the products they are selling! Make sure to contact them before you consider reselling their items, see how quickly you get a response and how helpful the response is! Remember this is the same service you can expect once you are in business with them! If it is less than your standards consider using someone else!How do you find a Dropshipper? There are several ways to find a Dropshipper perhaps the easiest is to purchase a list from an online auction! Thoroughly read the context of the ad and ask questions if need be.
Save on EBay Fees with Free Image Hosting
Experienced sellers at online auction sites such as EBay will tell you that the single most effective tool of persuasion is a good image. Multiple images are even better.
Just The Ticket - How To Make Hundreds Per Day As A Ticket Broker On eBay!
It should be simple - your favourite team/band/theatre play is just about to perform in a couple of weeks. You've waited months for this, now you're going to log on, book the tickets for yourself and your best buddy and bingo?you'll be at the event of the decade for a night to remember.
Can You Really Make Money Selling New Release CDs & DVDs On eBay?
Being an active eBayer, I am often being asked about products to sell. A common question is "Where can I purchase products such as new release CD's DVD's and Video Games for Playstation and X box at a 75% to 100% discount.
EBay Feedback, 5 Key Things All EBayers Should Know
eBay's user feedback system is one of the site's most important components. Without the conscientious comments recorded by both buyers and sellers, there would be no way for anyone to build up a trustworthy reputation in the nearly anonymous realm of cyberspace.
eBay The Mega Marketplace For Everyone
eBay is one of the world's largest market places with over 35 million visitors per day. That first sentence is worth repeating because I want you to realize that eBay gives you the ability to reach a customer base of millions and millions of people which is beneficial to you.
Taxing eBay Part Deux
When my column on paying income tax on eBay profits ran it brought a wave of emails on whether you were required to report income earned from eBay sales to the IRS sparked a number of additional questions and comments from eBay sellers who were hoping that I could somehow validate that their eBay activities were mere hobbies instead of actual businesses and therefore not susceptible to IRS taxation.Several folks argued that just because their little eBay hobby generated a little cash, that didn't make it a full blown business.
eBay Listing Service : Make Managing Your Auctions Easy
Do you want to have a lot of auctions going but don't have time to keep track of them all? Trust me, you're not alone. With more and more people making significant portions - if not all - of their income from their eBay auction websites the need has arisen for many people to have someone manage the listing of their auctions for them.
To eBay or NOT to eBay
FACT: eBay's Gross Merchandise Sales (GMS) 2003 - GMS, the total value of items sold, was a record $24 billion, representing a 60% year-over-year increase from the $15 billion reported in the full year 2002FACT:Over 79 million times a day, eBay users find products and brands of their choice.FACT:In the final quarter of 2003, reported and increase of 41.
Importing Products to Sell on eBay
The interesting thing about online buyers is they are extremely price sensitive. A survey done by Forrester Research shows that 73 percent of surveyed online buyers expect prices on the Internet to be cheaper than in stores.