Reseller vs Affiliate - Which One Is For You?


Have not decide if becoming an affiliate is for you? Then how about becoming a reseller?

In this article, I will explain to you the similarities and differences between a reseller and an affiliate. You should read this if you are not yet familiar with either terms which are often used in the Internet Business and Marketing arena.

An affiliate is someone who earns a commission (variable) from selling other people's products. The product can be either physical or digital. Digital products can vary from E-books, software, templates or even more.

In another term, an affiliate is also known as an associate. Quite simply, an affiliate acts very much as a referrer. There is no need for an affiliate to do any selling as the principal sales letter will do all the selling job to the prospects referred by the affiliate.

In other words, the affiliate does the job of marketing and pre-selling to his or her prospects.

Affiliates can source for products to promote and sell for at affiliate product directories such as www.refer-it.com, www.clickbank.com and www.associateprograms.com.

On the other hand, a reseller is someone who sells product(s) and keeps 100% of the profit to him or herself. The products are usually electronic in nature, making it possible for the copies to be resold without the original owner losing the enjoyment of having the product he or she purchased.

In order to become a reseller for a particular product, you must be sure that the product has resell rights for which without it, you are not allowed to resell it on the Internet.

A reseller first purchase a product with resell rights from either one-page sales letter or related membership web sites.

In addition, it is possible for a reseller to earn residual income and back-end profits from their sales as the products can be customized with their own affiliate links.

Overall, resellers are usually more motivated than affiliates because resellers have to invest a sum of money in obtaining the product to resell and keep all the profits.

This is in contrary to the affiliates as there is no joining fee in becoming an affiliate. This is probably why most affiliates are not as motivated as they have never invested any money at all in becoming one.

Becoming a reseller involves some risk as one has to invest in purchasing the product from the principal's web site.

However, this should not be a problem as great principals usually provide a 90 day money back guarantee. If the reseller is unable to resell the product within the 90 days, the reseller can ask for a refund.

Both resellers and affiliates get their marketing materials from the principal web site for their marketing efforts. Affiliates are usually given an affiliate link to promote and ease the process of tracking down sales on the part of the principal.

Resellers, however, work independently. A reseller sets up his or her own page or web site with the given marketing materials (often called reseller packs) to start selling the product.

So which one is for you? If you prefer rewards over risk, becoming a reseller is probably the best choice for you. If you are risk-adverse, perhaps becoming an affiliate is a better option.

Given the pros and cons of both sides, it is clear which option is the best for you.

Copyright (c) Edmund Loh

About the Author:
Edmund Loh is the author of the E-Biz Wiz Blog and Starting An Internet Business Special Report with over 6 years of web designing experience before he engaged in an Internet Business.


More Resources

Guaranteed Signups - Scams or FastTrack Growth?
One thing that seems to be cropping up in many online Forums (of which I am a member of a few) in recent months is Guaranteed Signups for various online Affiliate and MLM programs. It would appear from the trends in those discussions; that there is, to some extent, a lot of confussion about definition.
Not An Affiliate? Why Ever Not?
If the idea of pursuing a living on the net has repeatedly crossed your mind but you still haven't found a way to implement it, then affiliate programs are going to break the ice for you.Affiliate programs are a lot like learning how to swim in a pool before you go to the open sea.
How Much do YOU Charge Per Hour? Avoid the Question by Setting up Passive Income Streams
If you work with clients, at some point in your career,you've probably been asked, "What's your hourly rate?" or "How much do you charge per hour?"Now, you and I both know this question isn't totallyrelevant, even if you provide services like I do. Because itdoesn't really matter how much I charge per hour.
How Joint Ventures Can Catapult You to Success
Substantial opportunities for increased sales and profits are missed by not seeking out and implementing joint ventures.Strategic alliances also create value for the customer and save money and build future relationships for the partners.
Why Do Many People Fail in Affiliate Marketing!
Affiliate marketing has been around on the Web for quite sometime now, but there are still a lot of people who doesn't know much or even nothing about it. Most of the people that don't know about affiliate marketing and has just discovered it normally thinks that they can make a quick buck or two.
:: How To Succeed With An Affiliate Program
Affiliate Programs have exploded on the internet. Thousand of people join them every day.
5 Magical Steps For Creating A Profitably Potent Affiliate Program!
There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 quick ways to change that so you can get more traffic and profits using the power of "super" affiliates.
Affiliates: 3 Things You Should Own Though You Dont Own A Product.
1. Your Own web site:Most affiliates put a redirect link directly to their affiliate product.
How to make money with Affiliate Programs - The Sensible Way
Every day, thousands of would-be marketers scour the internet looking for any and every affiliate program, sign up, sit back and wait for the money to pour in and getfrustrated just as fast when the bank balance still shows a big, fat ZERO!There are tons of guru's floating around and even more eBooks and articles claiming to know the latest and greatest trick to make tons of money with no effort at all(oh and of course, unless you use their method then you will never, ever get anywhere in your online business and stay broke the rest of your life).We've all seen these before.
Affiliate Marketing - Ten Excellent Reasons Why You Should Do It
There are many opportunities to make money working on the Internet. Becoming an affiliate marketer is a great way of having your own online business.
JV and Grow Rich
To illustrate the concept of arranging simple joint ventures that can lead to exciting new business opportunites, I am including a short story and correspondence that led me down a grand path to a very successful deal that involves one of the most successful personal and financial achievement books ever written, not to mention partnering with a living legend.To start things off, in early July of 2002 I read "Think and Grow Rich" by Napoleon Hill for the first time in my 36 years of existance on this spinning orb of madness.
Affiliate Alternative; Google Adsense
The Rise and Fall of Affiliate ProgramsAffiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs.
Leverage Your Way to Profits With Joint Ventures
You can't conduct business on the internet for very long without hearing the term "Joint Venture", but do you really understand them or how and why a Joint Venture works?In broad, simple terms -- a Joint Venture is partnering with others to create a win/win situation for everyone involved.But just what does that mean? How do you identify a good Joint Venture situation? How do you structure the partnership so that everyone wins? How do you approach a potential Joint Venture partner? There are tons of questions, and I'll try to answer them all.
6 Things to Increase Your Affiliate Income
So you've signed up for affiliate programs, posted links around thenet but you're still only making pocket change? Wonder what others aredoing that you aren't? Below you will find 6 things that everyaffiliate marketer needs to increase their income.#1 - Your own Website:Build a website to promote the product.
Are You Wasting Your Time In Pursuit Of Money?
There was a time when I had no idea how I could earn money on the net. I had just purchased my computer and got an internet connection.
Sell Affiliate Product? Lets Change The Odds
An affiliate is simply an individual or business who signs up to promote someone else's product or service for a share of the profits. It's one of the most popular ways of starting an online business.
You Deserve a Check Today
Perhaps the fastest and easiest way to prosper online is to market products and services as an affiliate.While there have been many an article and book written about how to be an affiliate, most overlook one very important aspect of the affiliate process.
Why Join 2 Tier Affiliate Programs?
Like the more common single tier affiliate programs, 2 tier affiliate programs are a great basis for web-based partnerships between merchants and affiliates. Merchants can focus their efforts on what they should do best-creating high quality products and getting them to customers.
A Unique Opportunity For Affiliate Recruiters
If you're a webmaster, web publisher, or web merchant, chances are you have already come across the concept of affiliate marketing.As online joint venture partnerships, affiliate programs allows both content publishers and web merchants to maximize their online profits by working with each other.
Secrets of Super Affiliates
Have you ever wondered why it is very difficult for you to make a headway in the affiliate marketing game? Why have you signed up for so many programs with so much expectations and yet you have never being able to make a dime out of them all while some people are screaming about them making over $5,000 in the same program you signed for?These people called "super affiliates" are just ordinary people like you but they do things differently from the rest of the crowd. They see the game from a different angle and they play it with a different strategy.

More Affiliate Revenue Information:

Related Articles

Affiliate Programs : Golden Opportunity or Waste of Time?
Now that the idea of doing business over the internet has been firmly established, many potential internet businessmen are searching for the best way to do business. Usually the choice comes down to whether you want to set up your own business and online store, or sign up for an affiliate program.
Affiliate Product Reviews - An Ultimate Selling Tactic
If you truly want to generate sales, one great way to do so is to create separate web pages for each of your affiliate products and include reviews of each product. Pictures, of course, speak a thousand words, and a picture of each product is very important to closing the sale.
Are Your Affiliate Programs Eating Away Your Money And Time
So many times I have heard this. So many examples I do remember.
Selling Merchandise On Your Website
If you take away poker, dating, and naked ladies, custom merchandising is the big success story of the Internet. The ultimate combination of e-commerce and affiliate marketing, millions of websites around the world turn to online merchandising companies - both to market their URL and to extract some cash from loyal visitors.
Can You Really Make A Substancial Income With An Affiliate Program ?
Affiliate Program are the easiest way to make a substancial income on the internet.Affiliate Program have exploded on the internet.
8 Ways To Promote Your Affiliate Products
Many affiliates fail in affiliate marketing because they limit their marketing strategies to placing referral links in their web sites, distributing links to business sites through multiple emails or posting their links to other web pages. Doing any of these alone would not guarantee sales and thus, your commission.
How To Build Website - Seven Steps For Building Optimized Websites For Affiliate Programs
The web has developed in such a mass marketing arena, that many offline advertisers are now coming online. This is the first sign that selling online will be a trillion dollar media in a couple years.
Top Five Ways to Earn Extra Money Online at Home for Free
Here's a fact: everybody wants to earn extra money. We all have bills to pay, families to feed, and the list goes on and on.
13 Killer Ways To Increase Your Affiliate Commissions
1. Start a private web site.
Affiliate Programs - The Fast Track to Wealth
Remember the day when you made the ultimate decision to change your life? Yes, it was the day when you decided to start your own home business. Gosh, I remember the anxiety when I uploaded my very first web site, waiting for something to happen.
Big Ticket Items - 6 More BIG Benefits To Selling As An Affiliate
Today, we're going to cover 6 More BIG Benefits to selling Big Ticket items as an AFFILIATE. First, we had better define both Big Ticket Item and Affiliate.
How to Create Multiple Streams of Income, Part 2
A while back I wrote a little article called "My Vision of Multiple Streams of Income". After receiving several emails asking for a sequel and sharing more real life experience I decided to give an update on my journey with SFI and Stone Evans' PIPS system.
How To Super Charge Your Affiliates
In my article "Affiliate Marketing What Is It And Why Use It?", I stated that only 5% of your affiliates will do 95% of the sales. If you don't follow this guide, you might not even get that.
Affiliate Marketing Step... Set Yourself Apart from the Rest.
I'm sure you've heard the expression, "This is where you separate the men from the boys."It's usually used when you're faced with some ridiculous stunt like jumping off a bridge with a rubber band tied to your foot.
How to Become a Better Affiliate
First of all you need to understand that an Affiliate Program takes time to make it work. No one achieved "financial freedom" overnight.
Affiliate Revenue For Beginners
Affiliate programs can be a very powerful source of income for your website and many meaning the majority of websites on the net uses affiliate programs to generate revenue from there websites and many are making lots of cold hard cash. Here are the most common terms that you will encounter with affiliate programs-Cost Per Click (CPC) or Pay Per Click (PPC)-Cost per thousand (CPM)-Cost Per Action (CPA)-Cost Per Sale (CPS)Cost Per Click (CPC) or Pay Per Click (PPC)The cost per click-through; the fee charged every time a user clicks on a banner ad or HTML link.
Affiliate Marketing What Is It And Why Use It?
Affiliate Marketing is having Affiliates do your Marketing for you. What I mean by Affiliate is someone who tells people about your product/service and you pay them for a desired response, such as a purchase.
Can You Succeed Marketing An Affiliate Based Program?
Internet Marketing can be an enjoyable and profitable experience, but it can also be very frustrating, time consuming, money draining and anti social.So why do we keep putting ourselves through all this pain?Well, I'm sure that for everyone there is a different answer depending on your driving force, but for me it's the thought that one day I'll succeed and make a tidy income.
Affiliate Marketing Nightmare - Dont Let This Happen To You!
Everyone knows that affiliates can make or break a company's success rate. Ken Evoy has a whole army of people motivated to earn click-through commissions on his Site Sell program.
Looking for Success as an Online Affiliate? Its All in the Numbers
If you have been a home based business entrepreneur for any length of time at all you know by now that there are certain immutable laws that govern success. You know the following:You have to learn the techniques of marketing your product or service.