Two Christmases ago I tugged on one of those paper crackersand after a small bang, out popped a piece of yellow paperthe size of a credit card.

On one side was a riddle that didn't make much sense, buton the other side was an 'Inspirational Quote' that made alot of sense.

So much so, that I still have it in my wallet.

This is what it said: "The shortest and best way to makeyour fortune is to let people see clearly that it is intheir interests to promote yours".

I'm constantly amazed to see affiliate programs that offer20%, or even as little as 15%, to their affiliates.

It is generally accepted that the production of anyinformation product is only 10 percent of the wholeprocess.

What's the other 90 per cent? Marketing!

My own affiliate program gives 50% commissions, and Iwouldn't dream of offering less. After all, who makes thesale - me or the affiliate?

It may be disappointing to see 50% of your sale price goingto your affiliates. But it's worth remembering this:without your affiliate, that sale simply wouldn't haveoccurred.

Of course, there are many other factors involved inbuilding a successful affiliate program, but this is thefirst and most important: make your affiliates your equalpartners, because they'll be doing 90% of the work.

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Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to build a successful online business.